INVENTIVE. TIMELESS.

OUR STORY

DON'T PANIC CLOTHING

We're a story-driven label that draws inspiration from the CEO's past & future, Each drop has an in-depth story that is embedded within each product processed and brought to life. 

The brands name is taken from the CEO’s childhood nickname ‘Panic Phaze’ as a teenager growing up Kershall Duhaney would be the quiet one in the room, he would ‘Panic’ if he was approached by females, as he gains confidence he would try to approach women who was out his league and when he was rejected he would go through different ‘Phazes’ he would shut himself out from the world and create Products, comic book characters and play videogames.

THE VISION

It’s our mission to create inventive but yet timeless designs, with incredible fits that last for many seasons and beyond.

THE PROBLEM

It is hard to buy long lasting inventive clothing that is suitable for every occasion in the market at a reasonable price.

THE SOLUTION

Our brand will offer timeless luxury unique matching sets, hoodies & headwear at inexpensive prices that can be worn no matter the season, forever in trend. 

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